04 / Cost Shock
One simple test.
How wrong is the sticker price?
Cost Shock is the fast version of TrueCost. Add the costs people tend to forget, subtract expected recovery, and compare that burden with connected public context when the category has a trustworthy signal.
All-in modeled burden—
Enter the actual sticker price and the secondary costs you know. Unknown dollar inputs remain open instead of being filled with example values.
Beyond sticker—
Shock ratio—
ModeEXPLICIT